USC Annenberg's 2nd Annual Media Mix & Mingle

By: Lauren Brose ‘15

Ben Blatt is the Executive Director, Digital Strategy at ABC Television. He is the creative genius behind the #TGIT campaign that kicked outa trifecta of prime time television perfection that included back-to-back-to-back episodes of Grey’s Anatomy, Scandal, and How To Get Away With Murder. At Annenberg’s 2nd annual Media Mix and Mingle networking event, I had a chance to sit down and listen to Blatt’s insights on digital marketing strategy as he served as the event’s keynote speaker.