Cafe Dulce: USC Alum James Choi & Dulce Favorites

By: Karla Leung ‘22

Dulce Founder James Choi graduated from the University of Southern California with a degree in Accounting ‘05, then went on to work at Ernst and Young. Whenever he had the time, Choi would help out his mother at her Swiss Chocolate shop in Palo Alto, but pursued accounting at Ernst and Young to financially provide for himself and his mother. However, when his mother started battling ovarian cancer, she wanted to follow her dream of starting a bakery in Little Tokyo. Neither Choi nor his mother knew how to run a bakery, but Choi agreed when his mother got a business partner on board. When his mother’s bakery business partner dropped out, Choi decided to put in his 2-week notice at Ernst and Young to open their first Cafe Dulce in Little Tokyo in 2011. A few years later, they opened another at the USC Village in 2017.