Here’s What Went Down At USC’S Gearfest

By: Ellice Ellis ‘20

This past Saturday, the Black Student Assembly (BSA) hosted Gearfest on McCarthy Quad - showcasing black artists, black-owned businesses and other local artists. After a very stressful week of midterms, Gearfest was the perfect pick-me-up and a fun-filled break from studying. As I walked around the festival, I saw that there was something different was offered at every booth. The running group, BlackListLA, had a booth set up promoting their various fitness activities around Los Angeles. I visited Ugly Betty Boy Crush: a jewelry store that sells stackable bracelets. Ugly Betty Boy Crush even had Mardi Gras-themed jewelry just in time for the revelry next week. The vendors at the festival were a great way to promote black business and introduce students to black entrepreneurs in the LA area.