Lessons From A Trojan Entrepreneur

By: Ellice Ellis ‘20

Lauren Jones will be the first to tell you she doesn’t have it all figured out. Founder and face of LoJo Media started her career right here at USC as a journalism student. LoJo Media is a Los Angeles based media company providing sports fans with a behind-the-scenes perspective on their favorite athletes and trending sports stories. Her biggest client is the Nike sponsored ‘Drew League. “ known for attracting LA streetball legends, collegiate athletes, and several NBA stars. Her company’s goal is to shed light on the positive impact athletes have had historically and continue to have on our society. Jones, only 24 has had many successes in her post-graduate life; including landing her dream job at ESPN and starting her own company. In my interview with her, she offered some advice for college students, specifically those with an entrepreneurial mindset.